Where to start
Average revenue each test added, by page type. Product pages pay the most per test and have the most tests behind them, so that's where most plans start.
The full breakdown
| Page | Tests | Win rate | Avg conversion lift | Revenue lift | Most-repeated winner |
|---|---|---|---|---|---|
| Product pages | 62 | 87.1% | +15.9% | $512,176 | Review stars placement: 9 tests, 89% win rate, $53,526 |
| Homepage | 51 | 94.1% | +13.1% | $348,756 | FAQ accordion: 8 tests, 100% win rate, $67,293 |
| Sitewide | 54 | 85.2% | +14.0% | $175,238 | Button and CTA color: 18 tests, 83% win rate, $38,440 |
| Collections | 21 | 81.0% | +8.3% | $143,515 | FAQ accordion: 7 tests, 86% win rate, $49,346 |
| FAQ sections | 19 | 100% | +11.7% | $118,589 | FAQ accordion: 19 tests, 100% win rate, $118,589 |
Some tests are tagged to more than one page type (an FAQ added to a homepage counts under both), so category totals add up to more than 197. Headline numbers count each test once.
What to test first, page by page
For each page type: which changes earned the most, how big wins are compared to losses, and where we'd start on your store.
Patterns that keep winning
When a change wins across multiple brands, it goes into every new client's test plan first.
Repeat winners
What didn't reliably win
We publish these so we don't sell you changes that only work sometimes. Testing is how we find out which is which on your store.
Every test, by page
Sorted by revenue impact. Brands are anonymized; some variant details are kept private.
| Brand | What we tested | Conversion change | Revenue impact | Result |
|---|
Win or loss is decided by revenue, not conversion rate. That's why a few tests show a small conversion dip but still won: shoppers bought more per order.
Find your first winning test
On a free 30-minute call, we'll review your highest-traffic pages and pick the tests most likely to win on your store, based on this track record.
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